![]() ![]() ![]() This SAP CRM is implemented for different customer interaction channels, such as Interaction Centre, Internet, and mobile for E-Commerce. It is used to support all customer focused business areas like service, marketing, sales, etc. SAP CRM is one of the key component of SAP Business Suite to manage customer relationship related activities. All the companies that has CRM Web Channel WCEM license that is valid till Dec 2020 and SAP recommends to use SAP Hybris to manage E-Commerce and Marketing needs. Note − With the acquisition of Hybris, SAP CRM Web Channel is no longer in use. It provides you an open adaptable technology platform powered by SAP NetWeaver. You can use flexible and process-based deployment options. It allows you to use cross-industry and industry-specific end-to-end business processes. SAP CRM provides you with several benefits, some of which are − SAP CRM Web Channel (E Marketing, CRM Mobile, etc.).SAP CRM includes the following sub modules that support key functions of the Customer Relationship Management − It also supports in achieving differentiated capabilities to compete effectively to meet long term objectives. SAP Customer Relationship Management (SAP CRM) is key component of SAP Business Suite and it is used not only to address an organization’s short term goals, but also helps in reducing cost and increasing decision making ability by defining future strategy. SAP CRM allows an organization to achieve customer satisfaction by meeting the service expectation and providing products required by customers. SAP CRM is part of SAP ERP (Enterprise Resource Planning) business suite and is used to implement customize business processes related to Customer Relationship management CRM and to integrate with SAP and non–SAP systems. CRM is one of the key components for making business strategy for medium and large scale organizations and it also helps in understanding the customers, their needs and customer service effectively. SAP Customer Relationship Management is known as integrated customer relationship management module by SAP that helps any organization to achieve their business goals and allows them to perform all Customer Relationship tasks efficiently. In today’s competitive market environment, it is necessary that companies make changes in a dynamic environment and take care of all the key activities related to customer service. SAP CRM is one of the key modules in an organization which deals with handling customers effectively and efficiently.
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